Google Ads Marketing for Local Service Businesses Done The Right Way
Get high-intent phone calls and inquiries from people actively searching for your services. First-month discount available - let’s focus on results first!
Who we are
Meet The Founder Behind Positive Growth Media
My name is Harrison Myers. I am a certified Google Ads expert, Top Rated PPC Specialist on Upwork, and Marketing Graduate from the College of Charleston. I don’t focus on vanity metrics like clicks or traffic - my goal is to consistently bring you real, paying customers for your business.
Every campaign is personally overseen by me, so you get clarity, accountability, and a direct point of contact - not a revolving door of different account managers.
Let’s grow your business the right way.
OUR CASE STUDIES
Landscape Design & Hardscaping Company
Knoxville, TN
Results:
● $3,000 ad spend
● 313 clicks
● 34 phone call conversions
● $88 cost per conversion
● 11 new hardscaping jobs booked
Story / Summary: This company came to us looking to generate higher-quality leads specifically for hardscaping projects, not just general landscaping inquiries. We built tightly focused Google Search campaigns around high-intent keywords like patios, retaining walls, and outdoor living upgrades. By pairing location-based targeting with call-focused ads, we were able to drive consistent inbound phone calls from homeowners actively looking to start projects — resulting in 11 booked hardscaping jobs within the campaign period.
Personal Injury Attorney
Omaha, NE
Results:
● $1,400 ad spend
● 184 clicks
● 35 conversions (phone calls + lead forms)
● $40 cost per conversion
● 3 new signed clients
Story / Summary: The goal here was simple: generate legitimate injury-related leads while filtering out low-quality or irrelevant calls. We focused on high-intent personal injury keywords, layered in call tracking and lead form optimization, and continuously refined the search terms to cut wasted spend. Despite a modest budget, the campaign delivered multiple qualified cases that converted into signed clients — making the ads profitable even with conservative assumptions.
Outdoor Living & Pool Building Company
Virginia Beach, VA
Results:
● $5,000 ad spend
● 941 clicks
● 73 conversions (phone calls + lead forms)
● $67 cost per conversion
● 35 jobs booked total
○ 16 pool projects
○ 11 deck projects
○ 8 hardscaping projects
Story / Summary: This business wanted to scale lead volume across multiple services while keeping costs under control. We structured campaigns by service type (pools, decks, hardscaping) and aligned each with dedicated ad copy and landing pages. The result was a steady pipeline of high-value outdoor living projects, with pool installs leading the way. The client was able to consistently book jobs weeks in advance during peak season.
Chiropractor
Kennewick, WA
Results:
● $1,000 ad spend
● 843 clicks
● 32 phone call conversions
● $30 cost per conversion
● 11 new patients
Story / Summary: For this clinic, the priority was driving phone calls from local patients actively searching for chiropractic care. We focused on geo-targeted keywords, call-only ads, and strong messaging around availability and pain relief. By optimizing for calls instead of traffic, we helped the practice turn a relatively small ad budget into a predictable flow of new patient appointments.
Plumbing Company
Charleston, SC
Results:
● $4,000 ad spend
● 1,700 clicks
● 51 phone call conversions
● $78 cost per conversion
● 23 new customers
Story / Summary: This plumbing company needed consistent inbound calls for both urgent and non-urgent services. We built campaigns around emergency plumbing, repairs, and service-based searches, prioritizing call tracking and business-hour optimization. The campaign delivered a strong volume of real service calls, allowing the company to convert nearly half of those leads into paying customers.
Psychiatrist
Pittsburgh, PA
Results:
● $600 ad spend
● 176 clicks
● 16 conversions (phone calls + lead forms)
● $43 cost per conversion
● 5 new patients
Story / Summary: The challenge here was navigating a sensitive healthcare niche while still driving qualified inquiries. We focused on compliant, intent-driven search terms and optimized for both calls and form submissions. Even with a limited budget, the campaign generated consistent patient inquiries that resulted in new patient intakes — proving that Google Ads can work effectively in specialized medical practices.
Epoxy Flooring Contractor
Marietta, GA
Results:
● $2,000 ad spend
● 310 clicks
● 33 conversions (phone calls + lead forms)
● $60 cost per conversion
● 7 booked jobs
Story / Summary: The challenge with epoxy flooring is filtering out low-intent traffic while competing against larger contractors and DIY searches. We built the campaign around high-intent, service-specific keywords (garage epoxy flooring, commercial epoxy floors, concrete coating) and excluded research-based terms. By prioritizing call-focused ads and local intent modifiers, the campaign generated consistent, qualified inquiries from homeowners and businesses in Marietta. The result was a steady pipeline of leads at a controlled cost, turning Google Ads into a predictable source of booked epoxy flooring projects.
Landing Page Gallery
Below are examples of custom landing pages we’ve built for our clients. Unlike a traditional website that spreads attention across multiple pages, a landing page is designed with one goal in mind — generating calls and leads. We primarily use these pages for Google Ads traffic, ensuring every click is sent to a highly focused, conversion-optimized experience. Our custom pages typically convert at 20–40%, compared to the average 5–12% of a standard website, helping you turn more paid traffic into real inquiries and paying customers.
Frequently Asked Questions
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Google Ads allows us to target people who are actively searching for your services in your local area — not people passively scrolling social media.
Because of this intent, Google Ads can start generating high-quality phone calls and inquiries almost immediately once campaigns go live. That’s why it’s our preferred platform for local service businesses that want measurable, predictable results.
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Most failed Google Ads campaigns come down to poor setup, weak targeting, or no real conversion tracking.
Our approach is different because we build campaigns from the ground up, including:
● In-depth keyword research focused on your exact services and local market
● Avoiding overly saturated or low-quality keywords
● Custom landing pages designed specifically to convert visitors into calls and inquiries
● Full conversion tracking for phone calls, lead forms, and booked leads Every campaign is structured around your business and your local market — not a one-size-fits-all template. We’re happy to walk through our process in more detail during an initial consultation.
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Costs vary depending on your industry, competition level, and goals.
That said, we offer a significant first-month discount so you can see results before fully committing. This allows you to test our approach with less risk upfront.
This is a highly competitive offer and not something most agencies provide.
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No. We work month-to-month, with no long-term contracts.
We believe results should be the reason clients stay — not paperwork.
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Yes. We also offer SEO, LSA, and Facebook Ads management.
That said, Google Ads is our primary focus and favorite channel for local service businesses due to the high intent and faster return compared to most other platforms.
How It Works
The 4-Step Process
01 — Schedule a Discovery Call
Let’s start with a conversation to understand your goals and plan the best strategy forward.
02 — Strategy & Setup
After understanding your needs, we create a customized plan focused on measurable results.
04 - Optimization & Scaling
We analyze, optimize, and scale campaigns to drive growth, boost ROI, and ensure long-term success.
03 — Campaign Activation
We execute the plan and manage everything while optimizing performance.