Family Law Client PPC Case Study - 0 To 35 Leads Per Month Within 24 Days

Anonymous Family Law Client:

Our family lawyer-client wishes to remain anonymous but agreed to still let us share her results over the past 30 days (It’s currently December 6, 2016). The client came to us in the beginning of November 2016 looking to start using Google AdWords for the first time. They are a small family law practice who wanted to go after divorce, child support, child custody and general family law cases. The kicker was they wanted to generate these cases on a typically small budget for AdWords ($1500/month). Family law is a niche that we dominate in no matter where the client is located so we got to work immediately and launched the campaign November 14, 2016. As of today, we have driven them 35 hot inbound leads both form subs and phone calls and it hasn’t even been 30 days yet. Proof below!

AdWords Campaign Data & Call Tracking Lead Data:

Our Approach & Strategy - 43% Conversion Rate!

Since we already have a lot of family law clients our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. Areas of focus for the client were: to implement our proven campaign, implement our proven high converting landing page and to manage the campaign as we know how to. Family law is one niche where we can rinse and repeat to get as many family law cases as our client wants.